{"id":73430,"date":"2022-04-01T11:49:00","date_gmt":"2022-04-01T11:49:00","guid":{"rendered":"http:\/\/37.122.248.146\/~louisjparker\/2022\/04\/01\/2016-1-7-why-use-video-for-your-business\/"},"modified":"2022-04-01T11:49:00","modified_gmt":"2022-04-01T11:49:00","slug":"2016-1-7-why-use-video-for-your-business","status":"publish","type":"post","link":"http:\/\/37.122.248.146\/~louisjparker\/2022\/04\/01\/2016-1-7-why-use-video-for-your-business\/","title":{"rendered":"Should You Use Video For Your Business?"},"content":{"rendered":"
\n

How many times have you clicked the ‘play’ button over reading text on a website? I know we do, all the time, but I suppose you could say we’re biased towards video and because of this, we’ve put together a short video on why you should use video. We’ve also pulled together a loads of facts and figures to give you an idea of how effective video can be.<\/p>\n

    \n
  1. \n

    59% of viewers will watch a video to completion that is less than one minute. \u2013 Wistia<\/p>\n<\/li>\n

  2. \n

    92% of mobile video viewers share videos with others. \u2013 Invodo<\/p>\n<\/li>\n

  3. \n

    65% of executives have visited a vendor\u2019s site after watching a video. \u2013 Forbes
    (39% have called a vendor after watching a video)<\/em><\/p>\n<\/li>\n

  4. \n

    70% of marketing professionals report that video converts better than any other medium. \u2013 MarketingProfs<\/p>\n<\/li>\n

  5. \n

    When marketers included a video in an email, the click-through rate increased by 200% \u2013 300% \u2013 Forrester<\/p>\n<\/li>\n

  6. \n

    The average internet user spends 88% more time on a website with video. \u2013 Mist Media<\/p>\n<\/li>\n

  7. \n

    300 hours of video are uploaded to YouTube every minute. \u2013 YouTube
    (That\u2019s a lot of cat videos!)<\/em><\/p>\n<\/li>\n

  8. \n

    64% of consumers are more likely to buy a product after watching a video about it. \u2013 comScore<\/p>\n<\/li>\n

  9. \n

    Visitors who view videos stay on web sites an average of 2 minutes longer than those who don\u2019t view videos \u2013 comScore<\/p>\n<\/li>\n

  10. \n

    59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. \u2013 Forbes Insight<\/p>\n<\/li>\n

  11. \n

    Homepage videos are shown to increase conversion rates by 20% or more. \u2013 ReelSEO<\/p>\n<\/li>\n

  12. \n

    Using video on landing pages can increase conversion by 80% \u2013 Unbounce<\/p>\n<\/li>\n

  13. \n

    Mobile makes up almost 40% of global watch time on YouTube. \u2013 YouTube
    (6 billion hours of video are watched monthly on YouTube)<\/em><\/p>\n<\/li>\n

  14. \n

    1.8 Million Words is the value of one minute of video. \u2013 Dr. James McQuivey, Forrester<\/p>\n<\/li>\n

  15. \n

    Only 24% of brands are using online video to market to consumers. \u2013 Kantar Media<\/p>\n<\/li>\n<\/ol>\n

    Get in contact<\/a> to see how we can help…<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    How many times have you clicked the ‘play’ button over reading text on a website? I know we do, all […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[106,110,111,112,102,105],"class_list":["post-73430","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-cambridge","tag-why-use-video","tag-business","tag-corporate","tag-video","tag-video-production"],"_links":{"self":[{"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/posts\/73430"}],"collection":[{"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/comments?post=73430"}],"version-history":[{"count":0,"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/posts\/73430\/revisions"}],"wp:attachment":[{"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/media?parent=73430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/categories?post=73430"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/37.122.248.146\/~louisjparker\/wp-json\/wp\/v2\/tags?post=73430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}